Ted is a good example of when WWE gets it wrong by refusing to put anyone over a face headliner. If WWE had the balls to get DiBiase to beat Orton at Mania 26, and then follow it up with something meaningful, he could have been a huge star.
Instead, he was all over the place, creatively. He then got the million dollar belt and Maryse, which did nothing for him. Then he grew a 'tache and had that stupid 'DiBiase posse' thing, which was shite, especially as he's trying to be a man of the working classes, but his theme music's opening line is 'I come from money, I come from class'.
Poor guy was fucked from that point onwards. He was never going to get over, lacked the personality to get over, and seeing as Cody is now firmly in the upper-mid-card, I don't blame Ted for walking.