Theres been a goal at sportsdirect.com @ St James' Park Stadium

those are the very words you can expect to hear on soccer saturday from jeff stelling as newcastles new stadium name is

sportsdirect.com @ St James' Park Stadium

catchy right ?

how crap people wont bother with all that suppose its all advertising for his company

iv been in sevral sports direct its all overpirced crap all it is is trainers and fucking traicksuits :/ not a cricket bat or pair of jeans in sight

yeah its overpriced alot i saw a Cap in there for 35 quid and a nike top saying Just Do It in different colours 55 quid i've never brought anything from there

considering its just gear to wera for sports its stupid when atcual clothes shops like burton or top man or saink or similar prices

i went in there in the sale to get a few shirts for sports which were decent, and mate for Cricket bats its always best to go to a specialist shop

I dont know how it'll make money when it's Mike Ashley's company, everycunt will still call it St. James so it doesnt matter

To be fair its cracking publicity, I bet today its had more website hits than its had all year, I've never really heard of it myself, know it now, never went onto the website though but I'm sure many will have

im waiting for pablo

He probably hung himself when Ashley decided he wanted another season of joy @ the park.

Never been into a sports direct, and finding out the news that they don't sell cricket bats, is......well...... quite frankly disgusting,. how the man ever mad any money by not selling cricket bats in his shops is beyond me.

Makes me sick

Ridiculous! It won't change what people call it. It'll still always be St James Park. Just like Wigans ground will always be called the JJB instead of the DW. Just doesn't quite have the same ring to it.

Could be worse though, they could've called it the Kit Kat Crescent like York